by Ekaterina Walter | Jan 28, 2014 | Social Media
Social media is changing. Twitter may have started as a male-dominate platform, but a recent study by Beevolve.com found that women now outnumber men on Twitter by 6%, and that women users are more active, tweeting on average more often than men. The subjects they are...
by Ekaterina Walter | Jan 23, 2014 | Social Media
Holidays have always been an important time for brands to engage customers and promote new products. Social media has given companies the opportunity to get creative with their ideas and interact with fans in new ways. Holiday-themed storytelling is a great way of...
by Ekaterina Walter | Jan 9, 2014 | Social Media
Successful celebrities don’t have customers, they have fans. And that is their secret. They don’t aspire to conquer the “biggest share of the market”, they aspire to “ignite the movement and inspire their tribes”. And that is the biggest difference between brands’...
by Ekaterina Walter | Dec 19, 2013 | Social Media
So much for the internet killing off in-store purchasing: the results of surveys by research firm Vision Critical show sites like Facebook, Twitter and Pinterest are driving even more in-store purchases than online sales – an incredible 41% of consumers research...
by Ekaterina Walter | Dec 18, 2013 | Social Media
Visual storytelling is the hottest marketing trend right now, and social media platforms are bending over backwards to incorporate new features that support image-driven marketing. Facebook has steadily been making images more central to its user experience over the...