by Ekaterina Walter | Dec 16, 2013 | Social Media
It’s December, which means that brands are snowed under – metaphorically and possibly literally – trying to keep up with the Holiday rush. But publically you need to present an image of festive cheer – and you need to be there to help your customers who have presents...
by Ekaterina Walter | Nov 13, 2013 | Social Media
We all know that successful social media adoption within any organization isn’t an easy process. Even though social media has been around for a while, there is still a huge perception and knowledge gap within global companies around effectiveness of social channels...
by Ekaterina Walter | Oct 23, 2013 | Social Media
For anyone not already in love with Instagram, it’s an app that adds instant artiness to your phone pictures with its fun filters and easy-to-use editing tools. You have seen Instagrammed photos even if you’re not aware of it: they are those sepia or diffused square...
by Ekaterina Walter | Sep 30, 2013 | Social Media
We all know that successful social media adoption within any organization isn’t an easy process. Even though social media has been around for a while, there is still a huge perception and knowledge gap within global companies around effectiveness of social channels...
by Ekaterina Walter | Aug 9, 2013 | Social Media
With the growth of social media and all the two-way channels of communication open to organizations, brand identity is potentially stronger but more at-risk than ever. Losing control of your brand’s ‘voice’ can be hugely damaging, and companies who have been...
