by Ekaterina Walter | Feb 11, 2019 | Brilliant Marketing, Digital Marketing, Social Media
I have long been a fan of Ryan Reynolds. Minus that Green Lantern fiasco, he is a great actor. And what makes him so is his huge personality. I do think though that he truly became a star when he “created” Deadpool. Somehow, it is as though he truly connected with the...
by Ekaterina Walter | Nov 16, 2017 | Social Media
Entrepreneurs tend to prioritize the wrong “P” when it comes to business success: they often pick product over people. Both are important, but recruiting has a tremendous (often unforeseen) impact on the company’s long-term success. It can either advance or...
by Ekaterina Walter | Oct 22, 2017 | Social Media
Artificial Intelligence (AI), the buzzword of the year, is becoming a growing influence in the marketing industry. And for better or worse, it’s poised to change your career. Today’s marketers need to prepare for the AI revolution and understand how they can use it to...
by Ekaterina Walter | Oct 15, 2017 | Social Media
You’ve heard this before. Your brand is the sum of customers’ complete experiences with you across all touchpoints. Click To Tweet Your brand isn’t your company. It isn’t your marketing message. It isn’t even your product. It is an experience! A holistic experience a...
by Ekaterina Walter | Sep 16, 2017 | Social Media
For most people, it’s common sense that you should apologize when you’ve done something wrong. However, this staple of etiquette is often lost in brand interactions on social media. It stands to reason that nobody wants negative reviews or comments...
by Ekaterina Walter | Jul 18, 2017 | Social Media
To build a culture of innovation, excellence, and action you need to inspire people, bring them together around a shared mission, give them a sense of purpose. For centuries different tribes, teams, and organizations came up with mantras and slogans that motivated,...
