by Ekaterina Walter | Apr 10, 2014 | Social Media
2013 was a year when the phrase ‘social media marketing’ became simply ‘marketing’. You can’t have a marketing strategy any more that isn’t social – not just the practice of sharing TV ads online, but where calls to action and engagement are central to their success....
by Ekaterina Walter | Mar 20, 2014 | Social Media
Telling stories is nothing new: we’ve been telling stories of where we come from, where we are going and who we are sharing that journey with since we sat around the flickering fires of our ancestors’ caves, millennia ago. The ability to tell stories is what sets...
by Ekaterina Walter | Mar 11, 2014 | Social Media
You may have noticed some of the headlines following the Oscars and Super Bowl this year: 17 (mostly failed) Brand Tweets From The Oscars, ‘Real-Time Marketing: Only the Dumb Survive’, and ‘Go home, Real Time Marketing. You’re Drunk’. Once again, for better or for...
by Ekaterina Walter | Mar 6, 2014 | Social Media
It’s increasingly common now to see companies using social media to show the lighter side of their brand. Humor is one of the best ways to get people’s attention and to get potential customers talking about your product. A quick look at Unruly Media’s top viral videos...
by Ekaterina Walter | Feb 6, 2014 | Social Media
We read about how to turn happy customers into brand advocates, but what about the unhappy ones? There’s no point in investing time and effort into a brand advocacy program to motivate your current customers to speak on your behalf when you still have issues with your...