by Ekaterina Walter | Aug 23, 2013 | Social Media
The image-sharing site Pinterest has been constantly in the news for the last few months. At first glance, the site seems to be nothing more than a place to share photos of shoes, recipes and crafting ideas arranged on aesthetically-pleasing Pinboards, but according...
by Ekaterina Walter | Aug 16, 2013 | Social Media
In the age of infobesity, companies are struggling to separate themselves from the digital noise and to draw meaningful attention and interest from their current and potential customers. This happens mainly because internally there is a big struggle going on between...
by Ekaterina Walter | Aug 7, 2013 | Social Media
QR codes have been around since the early 1990s, but it’s only with the widespread adoption of smartphones with barcode-scanning apps that customers have had a way to easily access QR codes in significant numbers. According to comScore 20.1 million mobile phone owners...
by Ekaterina Walter | Aug 2, 2013 | Social Media
As businesses face ever-tightening marketing constraints, they are always looking for ways to get the most out of budgets and time investment. The media is full of success stories of how social media is revolutionizing lead generation and sales, but if your company...
by Ekaterina Walter | Jul 24, 2013 | Social Media
Finally, a book that shows the full picture of the impact of the word of mouth and marketing done right – both offline and online. In The Face-to-Face Book, released just days after Friday’s Facebook IPO, Ed Keller and Brad Fay celebrate the “social wave rolling...
