by Ekaterina Walter | Jul 4, 2013 | Social Media
Women are earning, spending, and influencing spending at a greater rate than ever before. Women account for$7 trillion in consumer and business spending in the United States, and over the next decade they will controltwo thirds of consumer wealth. Women make or...
by Ekaterina Walter | Jun 19, 2013 | Social Media
With over 135 million users, 59% of which are located outside of the United States and with 75 of the Fortune 100 companies using the network for marketing and recruiting purposes, LinkedIn has become a critical platform for building, connecting with, and growing your...
by Ekaterina Walter | May 20, 2013 | Social Media
Every marketer’s dream is to get the internet buzzing with their latest campaign. Some use cuteness, some use nostalgia, some use slick graphics or beautiful people. And some think up the craziest stunt they can imagine to get their message shared around the internet....
by Ekaterina Walter | Jan 14, 2013 | Social Media
As marketers we talk a lot about real-time response and true social agility. But very few brands were able to master the art. So is agile marketing a myth? A lot of brands are struggling with agility in marketing: thinking on their feet, coming up with original and...
by Ekaterina Walter | Nov 26, 2012 | Social Media
Originally published in Fast Company Pinterest is the hottest social media site around, and women are the movers and shakers of this visual media revolution. Women account for over 80% of the site’s users, and with women responsible for around 85% of all consumer...
