by Ekaterina Walter | Nov 26, 2013 | Social Media
From the beginning of time, people have been expressing themselves through visuals. It is very natural for us to pay immediate attention to illustrations and graphics. And in an increasingly noisy digital landscape, marketers must use them to stand out. “Blogs were...
by Ekaterina Walter | Nov 12, 2013 | Social Media
Tumblr is a blogging platform with a difference – it allows users to quickly re-blog posts by other users with a click of a button. A Tumblr account is simple to set up, visually appealing, and plugs your business into a platform of millions of users searching for the...
by Ekaterina Walter | Oct 21, 2013 | Social Media
When entrepreneurs ask me how to best brand their businesses, it always surprises me that their questions are focused on logo creation, website development, and various other marketing tactics. As though the brands around us are only shaped by these elements of...
by Ekaterina Walter | Oct 15, 2013 | Social Media
It only seems 5 minutes ago that Vine was launched (actually, January 2013), and yet brands have made it their own in a way that makes adoption of other social media channels seem positively sluggish. Vine’s short 6-second loop video format makes it easy for companies...
by Ekaterina Walter | Sep 11, 2013 | Social Media
Everywhere you turn at the moment there is another article about Pinterest. The image-sharing network only launched in March 2010, but by August 2011 it had already made it ontoTime Magazine’s ’50 Best Websites for 2011’ list. By February 2012 the site boasted 11...
