by Ekaterina Walter | Aug 9, 2010 | Social Media
I have attended BlogHer Business where I participated on the panel discussing effective Facebook and Twitter strategies. Below are my key takeaways from the event. 80% of women are decision-makers in their households Data from BlogHer research in partnership with...
by Ekaterina Walter | Jun 27, 2010 | Social Media
LinkedIn is one of my favorite social networks. For a number of reasons. It is my personal and professional rolodex. I belong to a number of groups where I can not only tap into the expertise of others, but share my own. It is a platform that allows me to not only...
by Ekaterina Walter | May 14, 2010 | Social Media
This is the guest blog post I did for RSS Ray Blog back in April. We all know that Facebook is one of the fastest growing sites on the web. Just look at the numbers… Over half of Facebook’s 400 million active users log in daily and spend an average of 55 minutes on...
by Ekaterina Walter | May 5, 2010 | Social Media
Yesterday I attended one of the Web 2.0 sessions which I quite enjoyed. Speaker – Jason Grigsby with Cloud Four. Topic – “Get me a Mobile Strategy or You are Fired”. Below is a snackable summary of his talk. “Mobile. It’s on everybody’s lips, but no one knows what to...
by Ekaterina Walter | Apr 9, 2010 | Social Media
Nike is a company that continues to be an inspiration… not only to me personally but to other marketers who only dream about establishing the level of emotional connection that Nike was able to establish with athletes, fans and the community. Let’s look at how they...
