by Ekaterina Walter | Oct 4, 2013 | Social Media
Women are taking the reins in more and more companies worldwide. Not only are they the equal of their male colleagues, but a flurry of recent reports confirm what many business leaders already knew: having a more equal gender balance in the top levels of your company...
by Ekaterina Walter | Sep 13, 2013 | Social Media
No success has ever been achieved without trials and tribulations. No leader has every grown without making mistakes. And no team has ever created something amazing without a healthy confrontation. No matter what you do, there will always be something that goes wrong,...
by Ekaterina Walter | Jul 24, 2013 | Social Media
Finally, a book that shows the full picture of the impact of the word of mouth and marketing done right – both offline and online. In The Face-to-Face Book, released just days after Friday’s Facebook IPO, Ed Keller and Brad Fay celebrate the “social wave rolling...
by Ekaterina Walter | Jun 25, 2013 | Social Media
Culture’s Impact on Social Marketing Culture is one of the largest components of how we communicate: not just how we say something but how we choose the tools we use to get a message across. This is as true for social media as it was for the telegraph. For example, if...
