by Ekaterina Walter | Apr 17, 2014 | Social Media
There is nothing as important in growing your business as bringing the right people on board. You want people who understand your vision, who fit within the culture you are trying to create, but most importantly you want people who display the set of qualities that...
by Ekaterina Walter | Apr 10, 2014 | Social Media
2013 was a year when the phrase ‘social media marketing’ became simply ‘marketing’. You can’t have a marketing strategy any more that isn’t social – not just the practice of sharing TV ads online, but where calls to action and engagement are central to their success....
by Ekaterina Walter | Mar 18, 2014 | Social Media
Customer service excellence has always been and will always be one of the critical competitive advantages for any business. Here are 40 quotes supporting this premise. Make a customer, not a sale. ~ Katherine Barchetti The goal as a company is to have customer service...
by Ekaterina Walter | Feb 27, 2014 | Social Media
Tony Hsieh of Zappos once said: “For individuals character is destiny, for organizations culture is destiny.” But building a culture worth talking about is easier said than done. And it is especially hard to maintain it when your business grows fast and fierce. This...
by Ekaterina Walter | Dec 13, 2013 | Social Media
If you are a locally-based business, connecting with nearby customers and community influencers is vital for your business. Word of mouth can be as important, if not more important, for neighborhood businesses as traditional advertising, and this is where activating...
