by Ekaterina Walter | Dec 13, 2013 | Social Media
If you are a locally-based business, connecting with nearby customers and community influencers is vital for your business. Word of mouth can be as important, if not more important, for neighborhood businesses as traditional advertising, and this is where activating...
by Ekaterina Walter | Dec 9, 2013 | Social Media
What is it about word-of-mouth that gets marketers excited? Your friend might not be an expert, but according to research by Nielson “ninety-two percent of consumers around the world say they trust earned media, such as word-of-mouth and recommendations from friends...
by Ekaterina Walter | Nov 13, 2013 | Social Media
We all know that successful social media adoption within any organization isn’t an easy process. Even though social media has been around for a while, there is still a huge perception and knowledge gap within global companies around effectiveness of social channels...
by Ekaterina Walter | Oct 30, 2013 | Social Media
Your customers are probably your greatest untapped marketing resource. Marketers spend millions of dollars on traditional advertising while neglecting their greatest existing source of word of mouth: their advocates. But do you really know who your true customers are?...
by Ekaterina Walter | Oct 28, 2013 | Social Media
The 2012 Edelman Trust Barometer, a trust and credibility survey that collects data from more than 30,000 people, found that regular rank-and-file company employees have more credibility than executives. While this might seem like bad news for companies – it should be...