by Ekaterina Walter | Mar 11, 2014 | Social Media
You may have noticed some of the headlines following the Oscars and Super Bowl this year: 17 (mostly failed) Brand Tweets From The Oscars, ‘Real-Time Marketing: Only the Dumb Survive’, and ‘Go home, Real Time Marketing. You’re Drunk’. Once again, for better or for...
by Ekaterina Walter | Mar 6, 2014 | Social Media
It’s increasingly common now to see companies using social media to show the lighter side of their brand. Humor is one of the best ways to get people’s attention and to get potential customers talking about your product. A quick look at Unruly Media’s top viral videos...
by Ekaterina Walter | Feb 20, 2014 | Social Media
Being known as an early adopter and practitioner of social media strategies and tactics usually means you constantly get asked this question: “What is your favorite social network?” My answer never wavers: “A table and two chairs.” Which is sometimes followed by: “A...
by Ekaterina Walter | Feb 4, 2014 | Social Media
With the decline of traditional media and its effectiveness, brands have been turning to brand advocates to get their message across to potential customers. Brand advocates are existing customers of a brand who are the biggest fans of that brand and who are passionate...
by Ekaterina Walter | Jan 23, 2014 | Social Media
Holidays have always been an important time for brands to engage customers and promote new products. Social media has given companies the opportunity to get creative with their ideas and interact with fans in new ways. Holiday-themed storytelling is a great way of...