by Ekaterina Walter | Aug 14, 2013 | Social Media
“Why?” is the question I never take for granted. So when my four year old daughter bombards me with the never-ending barrage of “but why?”s, I try to always rise to the challenge and find a somewhat intelligent answer to every question that comes my way. My philosophy...
![The Ultimate Guide To Pinterest Metrics For Every Brand [Infographic]](https://www.ekaterinawalter.com/wp-content/uploads/2015/10/pinterest.jpg)
by Ekaterina Walter | Aug 12, 2013 | Social Media
Pinterest has stricken our visual fancy like no other network before it. Pinterest’s meteoric rise in only a few years shows the site is more than just a pretty community for people interested in fashion and lifestyle: marketers are all over Pinterest’s...
by Ekaterina Walter | Aug 9, 2013 | Social Media
With the growth of social media and all the two-way channels of communication open to organizations, brand identity is potentially stronger but more at-risk than ever. Losing control of your brand’s ‘voice’ can be hugely damaging, and companies who have been...
by Ekaterina Walter | Aug 7, 2013 | Social Media
QR codes have been around since the early 1990s, but it’s only with the widespread adoption of smartphones with barcode-scanning apps that customers have had a way to easily access QR codes in significant numbers. According to comScore 20.1 million mobile phone owners...
by Ekaterina Walter | Aug 5, 2013 | Social Media
We all know that Generation Y are using technology to connect with the world around them in more diverse ways and in greater numbers than any other age group. But how can marketers tap into this gadget-savvy, brand-aware demographic? The following statistics, taken...
by Ekaterina Walter | Aug 2, 2013 | Social Media
As businesses face ever-tightening marketing constraints, they are always looking for ways to get the most out of budgets and time investment. The media is full of success stories of how social media is revolutionizing lead generation and sales, but if your company...
