by Ekaterina Walter | Aug 30, 2013 | Social Media
Surely in the Twenty-First century we don’t need a post about how to market to women, do we? According to a recent report by She-conomy, women account for 85% of all consumer purchases including everything from autos to health care, and spend about $5 trillion...
by Ekaterina Walter | Aug 26, 2013 | Social Media
Pinterest is a viral community – users re-pin avidly and it’s a great site for connecting with new followers and showing off a lighter, more creative side to your brand. But choosing the right names for your boards is very important. If you want people to follow your...
by Ekaterina Walter | Aug 23, 2013 | Social Media
The image-sharing site Pinterest has been constantly in the news for the last few months. At first glance, the site seems to be nothing more than a place to share photos of shoes, recipes and crafting ideas arranged on aesthetically-pleasing Pinboards, but according...
by Ekaterina Walter | Aug 21, 2013 | Social Media
Even though Facebook tends to dominate social web, Twitter is an important tool for social sharing and for building your own community (whether you are a person or a brand). Twitter is an ideal tool if you want to stay informed, drive traffic to your social...
by Ekaterina Walter | Aug 19, 2013 | Social Media
If you are wondering what would help you grow your Facebook community organically, the answer is relevant interesting content and engaged community manager. But even the best community managers sometimes run out of creative ideas. Here are the 12 types of posts that...
by Ekaterina Walter | Aug 16, 2013 | Social Media
In the age of infobesity, companies are struggling to separate themselves from the digital noise and to draw meaningful attention and interest from their current and potential customers. This happens mainly because internally there is a big struggle going on between...
