by Ekaterina Walter | Nov 29, 2013 | Social Media
QR codes have really taken off recently as marketers find creative ways to integrate them into their campaigns. Below is a round-up some of the best campaigns and uses for QR codes. Lifestyle 1/ Tesco’s Home Plus supermarket found a unique way to help hard-working...
by Ekaterina Walter | Nov 28, 2013 | Social Media
Women launch businesses at 1.5 times the national rate, according to data gathered in the 2010 census. That’s an incredible number, but it’s accompanied by some less thrilling news: the same data shows that companies founded by women are less likely to break $1...
by Ekaterina Walter | Nov 27, 2013 | Social Media
“There is a special place in hell for women who don’t help each other.” – Madeleine Albright. There’s a stereotype that women in the business world are bitches. And can you blame them? Many successful women have fought tooth-and-nail to get to where they are,...
by Ekaterina Walter | Nov 26, 2013 | Social Media
From the beginning of time, people have been expressing themselves through visuals. It is very natural for us to pay immediate attention to illustrations and graphics. And in an increasingly noisy digital landscape, marketers must use them to stand out. “Blogs were...
by Ekaterina Walter | Nov 22, 2013 | Social Media
A DNTL Podcast on CBC’s radio one discussed the issue of bragging. Many of us – especially women – struggle to talk about ourselves. Why is this? Research conducted by Yale University sheds some light on the topic of bragging. Corinne Moss-Racusin – a Yale associate...
by Ekaterina Walter | Nov 21, 2013 | Social Media
We’ve been told to shoot for the stars — and that’s exactly what we’re doing. Young women told a Pew Research survey that two-thirds of them (66 percent) rate their career as either “one of the most important things” or “very important” on their list of life...
