by Ekaterina Walter | Dec 16, 2013 | Social Media
It’s December, which means that brands are snowed under – metaphorically and possibly literally – trying to keep up with the Holiday rush. But publically you need to present an image of festive cheer – and you need to be there to help your customers who have presents...
by Ekaterina Walter | Dec 13, 2013 | Social Media
If you are a locally-based business, connecting with nearby customers and community influencers is vital for your business. Word of mouth can be as important, if not more important, for neighborhood businesses as traditional advertising, and this is where activating...
by Ekaterina Walter | Dec 9, 2013 | Social Media
What is it about word-of-mouth that gets marketers excited? Your friend might not be an expert, but according to research by Nielson “ninety-two percent of consumers around the world say they trust earned media, such as word-of-mouth and recommendations from friends...
by Ekaterina Walter | Dec 6, 2013 | Social Media
In life, and in business, reputation is everything. That said, reputation is very fragile and it only takes one mistake to cause irreparable damage to your company’s image. This is especially true in the digital world where radical transparency and high customer...
by Ekaterina Walter | Dec 4, 2013 | Social Media
We, humans, are fascinating beings. We show mesmerizing courage in the face of some of the most incredible challenges in life, and yet, we can be easily stopped by a simple emotion such as fear of failure. We do realize, logically, that failure to fail in life stands...
by Ekaterina Walter | Dec 2, 2013 | Social Media
By definition chaos is the enemy of structured lives we all yearn to live. It is the enemy of growing business, we are taught. We tend to avoid or contain chaos as much as possible. But what if chaos, contained chaos, was actually a good thing? What if it actually...
