by Ekaterina Walter | Mar 27, 2011 | Social Media
Want to get exclusive content on our brand Facebook page? ‘Like’ us! Want to participate in our fun new contest? ‘Like’ us! Want to take advantage of the discount? ‘Like’ us! This is the new hot tactic utilized by marketers nowadays to get their fan count up. They are...
by Ekaterina Walter | Jan 9, 2011 | Social Media
Whether it’s a full-blown page takeover by an environmental organization or multiple posts by a disgruntled customer, none of the brands are immune from people freely speaking their mind and bringing that dialogue to brands’ Facebook pages. There is a natural fear of...
by Ekaterina Walter | Dec 28, 2010 | Social Media
Originally published in Fast Company Location-based social networks are the current darling of social media. They are getting a lot of media attention and a lot of businesses, large and small, are experimenting with incorporating these services into their marketing...
by Ekaterina Walter | Dec 20, 2010 | Social Media
Last month I have attended (and participated in) the Future of Marketing virtual conference. Format: 60 speakers in 60 minutes. Key takeaways from the conference are below (please note that some of the statements below are paraphrased): Brands need to start looking at...
by Ekaterina Walter | Dec 13, 2010 | Social Media
“Hurry! Get me going on Facebook and Twitter. We have to get social, now!” How many times have you heard that from your company campaign teams or business units? I bet not once. Well, you are going about it all wrong. According to the authors of “Brains on Fire”– my...
