by Ekaterina Walter | Nov 27, 2011 | Social Media
Today I spoke at TEDx and shared my experiences as an immigrant. I shared my American Dream. It has always been odd to me that some people who were born in the US laugh when I use the expression “American dream”, as though it is antiquated or fictitious. But to me,...
by Ekaterina Walter | Nov 10, 2011 | Social Media
For certain companies, their identity has always been bound up with the personality of their chief executive: you think of Microsoft and you think of Bill Gates; Apple and Steve Jobs; Facebook and Mark Zuckerberg. But for some CEOs, social media has enabled them to...
by Ekaterina Walter | Apr 21, 2011 | Social Media
Creating connections with customers and ultimately building long-term relationships with them through the two-way dialog should be the goal of any business. Social Media helps brands do just that. Done right, social media can be a powerful tool in building social...
by Ekaterina Walter | Apr 6, 2011 | Social Media
This year I had an honor to be among speakers at Marketing 2.0 Conference (#M2C) in Paris. I would like to share the pearls of wisdom from the best minds in social media and digital marketing with you, so I compiled the quick list of the best quotes. Nils Andres,...
by Ekaterina Walter | Mar 31, 2011 | Social Media
It is no secret that Facebook is one of the most attractive platforms for brands to have presence on. It has vast reach – out of 1.6 billion Internet users in the world, Facebook’s users comprise a third of those. Over half of them log in daily and spend almost an...
