by Ekaterina Walter | Jun 25, 2013 | Social Media
Culture’s Impact on Social Marketing Culture is one of the largest components of how we communicate: not just how we say something but how we choose the tools we use to get a message across. This is as true for social media as it was for the telegraph. For example, if...
by Ekaterina Walter | Jun 19, 2013 | Social Media
With over 135 million users, 59% of which are located outside of the United States and with 75 of the Fortune 100 companies using the network for marketing and recruiting purposes, LinkedIn has become a critical platform for building, connecting with, and growing your...
by Ekaterina Walter | Jun 3, 2013 | Social Media
When I announced that I was leaving Intel, everyone’s reaction was one of surprise. Their first question was, “Why?” Indeed, why? I have been a part of the Intel family for eight years. Over the last five years I have had the privilege to be a part of an amazing team...
by Ekaterina Walter | May 31, 2013 | Social Media
In 8 years of existence, Facebook has fundamentally changed the way we connect and communicate online. It is the world’s largest social network and probably one of the most addictive. We cannot imagine our lives without Facebook—it created a sweet addiction of 24/7...
by Ekaterina Walter | May 30, 2013 | Social Media
Well-written, company specific content can be a great way to build brand-awareness and search engine ranking for your company website. One of the best ways to incorporate content into your website is with a business blog. I know what you are thinking. You are thinking...
