by Ekaterina Walter | Jul 9, 2013 | Social Media
Fans will invest in your brand if they feel that your brand is investing in them. Click To Tweet The very first step in persuading customers to act as ambassadors for your brand is to treat them with respect and make sure not only your product but your customer...
by Ekaterina Walter | Jul 4, 2013 | Social Media
Women are earning, spending, and influencing spending at a greater rate than ever before. Women account for$7 trillion in consumer and business spending in the United States, and over the next decade they will controltwo thirds of consumer wealth. Women make or...
by Ekaterina Walter | Jul 2, 2013 | Social Media
There’s an ongoing debate as to whether it is better to use influencers or advocates in your brand’s marketing campaigns. Before we join the discussion, we had better be clear what the differences are between these two groups of people, and the benefits of using each...
by Ekaterina Walter | Jun 28, 2013 | Social Media
In my conversations with women and men of all walks of life, ages, and backgrounds I notice that people are divided into two camps when it comes to gender communication: One believes that men and women inherently communicate differently and hence need to be treated...
by Ekaterina Walter | Jun 27, 2013 | Social Media
Typing #hashtags into status updates on Facebook is popular with users, but nothing happens when you click on it – adding one is a kind of social media in-joke that parodies the hashtag’s ubiquity on Twitter, Tumblr, Instagram, Flickr, Google+ and other networks....
