by Ekaterina Walter | Nov 6, 2013 | Social Media
In November 2011, Google + unveiled “Brand Pages”, enabling brands and businesses to use the social networking platform. Since Google is one of the world’s favorite Internet brands, their foray into social media has been snapped up by business owners eager to improve...
by Ekaterina Walter | Nov 4, 2013 | Social Media
It’s a story that bursts with optimism: as we head into the second decade of the twenty-first century, all around us we can see the amazing power of women: from the traditionally male-dominated industries such as technology, entrepreneurialism and politics, to the...
by Ekaterina Walter | Nov 1, 2013 | Social Media
There has been a lot of debate lately about the reasons why there are so few women speakers out there. And I am not talking only about conferences; I am talking about media as well. Take for example data from the byline survey conducted by Taryn Yaeger of The OpEd...
by Ekaterina Walter | Oct 30, 2013 | Social Media
Your customers are probably your greatest untapped marketing resource. Marketers spend millions of dollars on traditional advertising while neglecting their greatest existing source of word of mouth: their advocates. But do you really know who your true customers are?...
by Ekaterina Walter | Oct 28, 2013 | Social Media
The 2012 Edelman Trust Barometer, a trust and credibility survey that collects data from more than 30,000 people, found that regular rank-and-file company employees have more credibility than executives. While this might seem like bad news for companies – it should be...
