by Ekaterina Walter | Nov 13, 2013 | Social Media
We all know that successful social media adoption within any organization isn’t an easy process. Even though social media has been around for a while, there is still a huge perception and knowledge gap within global companies around effectiveness of social channels...
by Ekaterina Walter | Nov 12, 2013 | Social Media
Tumblr is a blogging platform with a difference – it allows users to quickly re-blog posts by other users with a click of a button. A Tumblr account is simple to set up, visually appealing, and plugs your business into a platform of millions of users searching for the...
by Ekaterina Walter | Nov 11, 2013 | Social Media
Big company executives are virtually invisible on social networks. Whether it’s CEOs, CMOs, or CIOs only a small number of them are finding time to engage with their peers and their customers on Twitter, Facebook, Google+ and other social networks. Most prefer to...
by Ekaterina Walter | Nov 8, 2013 | Social Media
She had to do it! Kathrine Switzer is a marathon runner. In 1967 she joined hundreds of men in the 26-mile Boston marathon, proudly displaying number #261 on her chest. Participating in the marathon was her dream and she didn’t even give a second thought about what...
by Ekaterina Walter | Nov 7, 2013 | Social Media
Successful women often credit luck for changing their lives, but there’s so much more to the making of a women leader than luck. Luck is less about good things randomly happening to people who happened to be in the right place at the right time, than it is about...
