by Ekaterina Walter | May 22, 2014 | Social Media
A new 2014 report released by Social Media Examiner has found that marketers value social media marketing – and visual marketing in particular – more highly than ever before. What specifically interesting, however, are these six findings of the report that confirm...
by Ekaterina Walter | Apr 22, 2014 | Social Media
On January 31, 2014 Pinterest came out with an updated Acceptable Use Policy and this is going to directly impact how a brand presents itself on Pinterest. Pinterest’s ultimate goal is to make the site a place where users come for inspiration and share their thoughts...
by Ekaterina Walter | Jan 9, 2014 | Social Media
Successful celebrities don’t have customers, they have fans. And that is their secret. They don’t aspire to conquer the “biggest share of the market”, they aspire to “ignite the movement and inspire their tribes”. And that is the biggest difference between brands’...
by Ekaterina Walter | Dec 23, 2013 | Social Media
What will 2014 bring and what should organizations and individuals expect from the continued digital revolution? These marketers provide their thought-provoking expert opinions. Nancy Bhagat, Vice President of Marketing Strategy at Intel We are going to see a huge...
by Ekaterina Walter | Oct 7, 2013 | Social Media
Every business dreams of “going viral” – their content passed from device to device like some kind of 21st century bubonic plague – except instead of carrying death and destruction, viral content spreads the word about innovative, customer-focused brands throughout...