by Ekaterina Walter | Sep 6, 2013 | Social Media
The concept of changing people’s behavior by offering rewards isn’t new: think of store loyalty cards or airline points systems. Gamification takes customer engagement to a whole new level, offering a far more complex experience to encourage not only a greater level...
by Ekaterina Walter | Jun 27, 2013 | Social Media
Typing #hashtags into status updates on Facebook is popular with users, but nothing happens when you click on it – adding one is a kind of social media in-joke that parodies the hashtag’s ubiquity on Twitter, Tumblr, Instagram, Flickr, Google+ and other networks....