by Ekaterina Walter | Jan 14, 2017 | Social Media
Responding to customers across social media channels is table stakes. Most customers expect a response within 60 minutes after mentioning a brand. If you respond quickly, those customers are almost twice as likely to recommend a company afterwards. While many brands...
by Ekaterina Walter | May 8, 2014 | Social Media
As media campaigns become increasingly 360 degree – with Facebook pages, hashtags and digital reach becoming an integral part of so-called ‘traditional’ advertising – brands are looking more to their fans to chime in and tell their stories. User-generated elements of...
by Ekaterina Walter | May 1, 2014 | Social Media
Visual marketing is all about creating buzz through images – so there’s no wonder brands were quick to see the potential in Pinterest, that ultra-hot social media site where photos are center-stage and sharing is second nature to your audience. Pinterest only launched...
by Ekaterina Walter | Apr 8, 2014 | Social Media
Most companies would love to have customers who act as cheerleaders for their brand. Excellent customer service and first-class products might be the basis for persuading your customers to act as brand ambassadors, but there is a critical step that needs to come even...
by Ekaterina Walter | Mar 4, 2014 | Social Media
Brands have been posting images on Facebook for years, but how many of them are using photos or videos to tell visual stories? Companies have so many great stories to tell – the stories of their brand heritage, the stories of internal innovation, their customers’...