by Ekaterina Walter | Oct 9, 2013 | Social Media
Success and the impact of your Facebook community can be defined in several ways. But commonly used metrics such as fan size and engagement percentage don’t tell the whole story. To truly measure the effectiveness of your Facebook communities you need to understand...
by Ekaterina Walter | Sep 6, 2013 | Social Media
The concept of changing people’s behavior by offering rewards isn’t new: think of store loyalty cards or airline points systems. Gamification takes customer engagement to a whole new level, offering a far more complex experience to encourage not only a greater level...
by Ekaterina Walter | Aug 21, 2013 | Social Media
Even though Facebook tends to dominate social web, Twitter is an important tool for social sharing and for building your own community (whether you are a person or a brand). Twitter is an ideal tool if you want to stay informed, drive traffic to your social...
by Ekaterina Walter | Jul 9, 2013 | Social Media
Fans will invest in your brand if they feel that your brand is investing in them. Click To Tweet The very first step in persuading customers to act as ambassadors for your brand is to treat them with respect and make sure not only your product but your customer...