by Ekaterina Walter | Mar 11, 2014 | Social Media
You may have noticed some of the headlines following the Oscars and Super Bowl this year: 17 (mostly failed) Brand Tweets From The Oscars, ‘Real-Time Marketing: Only the Dumb Survive’, and ‘Go home, Real Time Marketing. You’re Drunk’. Once again, for better or for...
by Ekaterina Walter | Dec 18, 2013 | Social Media
Visual storytelling is the hottest marketing trend right now, and social media platforms are bending over backwards to incorporate new features that support image-driven marketing. Facebook has steadily been making images more central to its user experience over the...
by Ekaterina Walter | Nov 11, 2013 | Social Media
Big company executives are virtually invisible on social networks. Whether it’s CEOs, CMOs, or CIOs only a small number of them are finding time to engage with their peers and their customers on Twitter, Facebook, Google+ and other social networks. Most prefer to...
by Ekaterina Walter | Oct 17, 2013 | Social Media
On the surface, Pinterest metrics seem simple, but underneath they are actually a bit confusing. This follow up article to our Ultimate Guide for Pinterest should help you gain a deeper understanding of Pinterest metrics and provide tips on effectively engaging with,...
by Ekaterina Walter | Aug 21, 2013 | Social Media
Even though Facebook tends to dominate social web, Twitter is an important tool for social sharing and for building your own community (whether you are a person or a brand). Twitter is an ideal tool if you want to stay informed, drive traffic to your social...