by Ekaterina Walter | Aug 5, 2014 | Social Media
On the face of it, influencer marketing seems like a winning combination: brands pay influencers – people (not necessarily celebrities, but often well-known and respected individuals with a large following) – to talk about their products, driving sales and winning new...
by Ekaterina Walter | Jul 22, 2014 | Social Media
Creating a ‘viral video’ is like setting out to produce ‘an Oscar-winning film.’ You can look back at some of the most-shared videos, trying to fathom some sort of recipe for success, but if you try to replicate those vital ingredients your video will most...
by Ekaterina Walter | May 27, 2014 | Social Media
Tumblr is blogging with a difference. Its format encourages short, snappy, informal posts, which are categorized by photos, text, links, audio, video, quote and chat. It sits somewhere between Pinterest, Twitter, Facebook and more traditional blogging with posts that...
by Ekaterina Walter | Feb 6, 2014 | Social Media
We read about how to turn happy customers into brand advocates, but what about the unhappy ones? There’s no point in investing time and effort into a brand advocacy program to motivate your current customers to speak on your behalf when you still have issues with your...
by Ekaterina Walter | Aug 2, 2013 | Social Media
As businesses face ever-tightening marketing constraints, they are always looking for ways to get the most out of budgets and time investment. The media is full of success stories of how social media is revolutionizing lead generation and sales, but if your company...
