by Ekaterina Walter | Jan 16, 2014 | Social Media
In his book “Start With Why” Simon Sinek says “People don’t buy WHAT you do, they buy WHY you do it.” Finding your “why” before communicating your “what” or your “how” to the world is critical to both business success and your personal growth. If you don’t know your...
by Ekaterina Walter | Dec 4, 2013 | Social Media
We, humans, are fascinating beings. We show mesmerizing courage in the face of some of the most incredible challenges in life, and yet, we can be easily stopped by a simple emotion such as fear of failure. We do realize, logically, that failure to fail in life stands...
by Ekaterina Walter | Jul 29, 2013 | Social Media
There is an ongoing debate over which is the best group of people to use to spread the message of your brand: influencers or advocates. Let’s have a look at both groups to see why you would work with them and the benefits and drawbacks of each. Influencers are people...
by Ekaterina Walter | Jul 22, 2013 | Social Media
Brand advocates are the new window display in your marketing tool box. In an age where advertising is becoming ever more fragmented, having the right advocates on board is essential for reaching your customers, as well as getting your message out to new audiences....
by Ekaterina Walter | Jul 2, 2013 | Social Media
There’s an ongoing debate as to whether it is better to use influencers or advocates in your brand’s marketing campaigns. Before we join the discussion, we had better be clear what the differences are between these two groups of people, and the benefits of using each...