by Ekaterina Walter | Sep 6, 2013 | Social Media
The concept of changing people’s behavior by offering rewards isn’t new: think of store loyalty cards or airline points systems. Gamification takes customer engagement to a whole new level, offering a far more complex experience to encourage not only a greater level...
by Ekaterina Walter | Sep 4, 2013 | Social Media
It is in human nature to look for negative in everything first. Most of the stories on the news are negative (after all, they draw the most attention). There are more negative words in our vocabulary than positive and happy words. When something doesn’t go the way we...