by Ekaterina Walter | May 29, 2014 | Social Media
Humor is the greatest ice-breaker. It can bring people together, cross cultural divides and help us find our common ground. It can be a hugely powerful tool for marketers that can help us not only reach our audiences, but persuade them to share our message. The brand...
by Ekaterina Walter | Mar 6, 2014 | Social Media
It’s increasingly common now to see companies using social media to show the lighter side of their brand. Humor is one of the best ways to get people’s attention and to get potential customers talking about your product. A quick look at Unruly Media’s top viral videos...
by Ekaterina Walter | Jan 7, 2014 | Social Media
The Nielsen Global Survey of Trust in Advertising polled more than 29,000 Internet respondents in 58 countries to measure consumer sentiment on 19 forms of paid, earned and owned advertising formats. But when I started writing this post about using humor in marketing...
by Ekaterina Walter | Aug 26, 2013 | Social Media
Pinterest is a viral community – users re-pin avidly and it’s a great site for connecting with new followers and showing off a lighter, more creative side to your brand. But choosing the right names for your boards is very important. If you want people to follow your...
by Ekaterina Walter | May 20, 2013 | Social Media
Every marketer’s dream is to get the internet buzzing with their latest campaign. Some use cuteness, some use nostalgia, some use slick graphics or beautiful people. And some think up the craziest stunt they can imagine to get their message shared around the internet....