by Ekaterina Walter | May 21, 2014 | Social Media
This month Mark Zuckerberg, the CEO and co-founder of Facebook, a $155B company, turned 30. Happy birthday, Mark! Over the past 10 years, as he was building the largest global social network, Zuck had a lot of supporters, as well as critics. But whether you love him...
by Ekaterina Walter | May 19, 2014 | Social Media
This month Mark Zuckerberg turned 30 years old. Congratulations are in order, for both the notable personal milestone and for what Facebook’s co-founder and CEO was able to build in his twenties. Love him, or hate him, there is a reason why Zuckerberg is the 26th...
by Ekaterina Walter | Mar 4, 2014 | Social Media
Brands have been posting images on Facebook for years, but how many of them are using photos or videos to tell visual stories? Companies have so many great stories to tell – the stories of their brand heritage, the stories of internal innovation, their customers’...
by Ekaterina Walter | Oct 9, 2013 | Social Media
Success and the impact of your Facebook community can be defined in several ways. But commonly used metrics such as fan size and engagement percentage don’t tell the whole story. To truly measure the effectiveness of your Facebook communities you need to understand...
by Ekaterina Walter | Sep 18, 2013 | Social Media
Big changes are on the way for how brands interact with customers on Facebook, following the announcement of the social media giant’s new Graph Search. The search facility will be different from Google’s in that it is internally-focused, so each user will see search...