by Ekaterina Walter | Dec 19, 2013 | Social Media
So much for the internet killing off in-store purchasing: the results of surveys by research firm Vision Critical show sites like Facebook, Twitter and Pinterest are driving even more in-store purchases than online sales – an incredible 41% of consumers research...
by Ekaterina Walter | Dec 13, 2013 | Social Media
If you are a locally-based business, connecting with nearby customers and community influencers is vital for your business. Word of mouth can be as important, if not more important, for neighborhood businesses as traditional advertising, and this is where activating...
by Ekaterina Walter | Oct 30, 2013 | Social Media
Your customers are probably your greatest untapped marketing resource. Marketers spend millions of dollars on traditional advertising while neglecting their greatest existing source of word of mouth: their advocates. But do you really know who your true customers are?...
by Ekaterina Walter | Sep 25, 2013 | Social Media
The most talked about brands are those that create a special connection with their customers and promote brand advocacy. The best advocacy programs enable customers to hold the image of a brand in their own hands. They empower company’s fans, turning a one-way...
by Ekaterina Walter | Sep 20, 2013 | Social Media
As our lives become ever more cluttered with media, brands have had to get creative in their attempts to reach customers. Viral videos showing cats playing pianos and laughing babies could easily be overlooked as an internet quirk, but sharing them online with friends...