by Ekaterina Walter | Mar 18, 2014 | Social Media
Customer service excellence has always been and will always be one of the critical competitive advantages for any business. Here are 40 quotes supporting this premise. Make a customer, not a sale. ~ Katherine Barchetti The goal as a company is to have customer service...
by Ekaterina Walter | Mar 6, 2014 | Social Media
It’s increasingly common now to see companies using social media to show the lighter side of their brand. Humor is one of the best ways to get people’s attention and to get potential customers talking about your product. A quick look at Unruly Media’s top viral videos...
by Ekaterina Walter | Feb 6, 2014 | Social Media
We read about how to turn happy customers into brand advocates, but what about the unhappy ones? There’s no point in investing time and effort into a brand advocacy program to motivate your current customers to speak on your behalf when you still have issues with your...
by Ekaterina Walter | Jul 26, 2013 | Social Media
Overall, the statistics point in just one direction: blogging is dying. A 2011 study by the Center for Marketing Research at the University of Massachusetts Dartmouth researching social media usage by Inc 500 companies (who have a strong usage of social media...
by Ekaterina Walter | Jan 9, 2012 | Social Media
Originally published in Fast Company We know that our customers talk about us, brands. According to the Keller Fay Group the average American consumer mentions specific brand names 60 times per week in conversations. And since most of them happen online and, frankly,...