by Ekaterina Walter | Oct 21, 2013 | Social Media
When entrepreneurs ask me how to best brand their businesses, it always surprises me that their questions are focused on logo creation, website development, and various other marketing tactics. As though the brands around us are only shaped by these elements of...
by Ekaterina Walter | Sep 4, 2013 | Social Media
It is in human nature to look for negative in everything first. Most of the stories on the news are negative (after all, they draw the most attention). There are more negative words in our vocabulary than positive and happy words. When something doesn’t go the way we...
by Ekaterina Walter | Jun 25, 2013 | Social Media
Culture’s Impact on Social Marketing Culture is one of the largest components of how we communicate: not just how we say something but how we choose the tools we use to get a message across. This is as true for social media as it was for the telegraph. For example, if...