by Ekaterina Walter | Oct 23, 2013 | Social Media
For anyone not already in love with Instagram, it’s an app that adds instant artiness to your phone pictures with its fun filters and easy-to-use editing tools. You have seen Instagrammed photos even if you’re not aware of it: they are those sepia or diffused square...
by Ekaterina Walter | Oct 7, 2013 | Social Media
Every business dreams of “going viral” – their content passed from device to device like some kind of 21st century bubonic plague – except instead of carrying death and destruction, viral content spreads the word about innovative, customer-focused brands throughout...
by Ekaterina Walter | Sep 25, 2013 | Social Media
The most talked about brands are those that create a special connection with their customers and promote brand advocacy. The best advocacy programs enable customers to hold the image of a brand in their own hands. They empower company’s fans, turning a one-way...
by Ekaterina Walter | Sep 9, 2013 | Social Media
What makes a brand stand out from its competition? For some, it’s their cutting-edge design, for others it’s their customer service. For many successful companies, it’s their ability to tell the story of their brand. When they are able to use their story to connect...
