by Ekaterina Walter | Sep 4, 2013 | Social Media
It is in human nature to look for negative in everything first. Most of the stories on the news are negative (after all, they draw the most attention). There are more negative words in our vocabulary than positive and happy words. When something doesn’t go the way we...
by Ekaterina Walter | Aug 26, 2013 | Social Media
Pinterest is a viral community – users re-pin avidly and it’s a great site for connecting with new followers and showing off a lighter, more creative side to your brand. But choosing the right names for your boards is very important. If you want people to follow your...
by Ekaterina Walter | Aug 16, 2013 | Social Media
In the age of infobesity, companies are struggling to separate themselves from the digital noise and to draw meaningful attention and interest from their current and potential customers. This happens mainly because internally there is a big struggle going on between...
by Ekaterina Walter | Aug 12, 2013 | Social Media
Pinterest has stricken our visual fancy like no other network before it. Pinterest’s meteoric rise in only a few years shows the site is more than just a pretty community for people interested in fashion and lifestyle: marketers are all over Pinterest’s...
by Ekaterina Walter | Jul 26, 2013 | Social Media
Overall, the statistics point in just one direction: blogging is dying. A 2011 study by the Center for Marketing Research at the University of Massachusetts Dartmouth researching social media usage by Inc 500 companies (who have a strong usage of social media...