by Ekaterina Walter | Jan 9, 2014 | Social Media
Successful celebrities don’t have customers, they have fans. And that is their secret. They don’t aspire to conquer the “biggest share of the market”, they aspire to “ignite the movement and inspire their tribes”. And that is the biggest difference between brands’...
by Ekaterina Walter | Dec 9, 2013 | Social Media
What is it about word-of-mouth that gets marketers excited? Your friend might not be an expert, but according to research by Nielson “ninety-two percent of consumers around the world say they trust earned media, such as word-of-mouth and recommendations from friends...
by Ekaterina Walter | Oct 30, 2013 | Social Media
Your customers are probably your greatest untapped marketing resource. Marketers spend millions of dollars on traditional advertising while neglecting their greatest existing source of word of mouth: their advocates. But do you really know who your true customers are?...
by Ekaterina Walter | Sep 25, 2013 | Social Media
The most talked about brands are those that create a special connection with their customers and promote brand advocacy. The best advocacy programs enable customers to hold the image of a brand in their own hands. They empower company’s fans, turning a one-way...
by Ekaterina Walter | Jul 29, 2013 | Social Media
There is an ongoing debate over which is the best group of people to use to spread the message of your brand: influencers or advocates. Let’s have a look at both groups to see why you would work with them and the benefits and drawbacks of each. Influencers are people...
