by Ekaterina Walter | Feb 4, 2016 | Social Media
Randi Milner used Rent the Runway, a service where one can rent high-priced fashion, for an event with her fiancé. But she returned the dress a few days early, stating the breakup with her fiancé as the reason for her return. Not only did the company refund Randi’s...
by Ekaterina Walter | Feb 1, 2016 | Social Media
February is a month of crushed dreams. And not because of all the Valentine’s Day disappointments. Every year I watch my friends set New Year’s resolutions. And after about a month, I see activity and excitement deflate and most of them go back to their old routines,...
by Ekaterina Walter | Jan 25, 2016 | Social Media
Think of the companies out there that do social customer service really well. I bet big names like Amex, Nordstrom and Verizon come to mind, as well as younger brands like Jetblue or Zappos. Why do you think these companies invest in social customer service? I’m sure...
by Ekaterina Walter | Jan 18, 2016 | Social Media
It continues to amaze me how many relationships we now build online first. With the rise of social media, most of my connections with others now start on Twitter, LinkedIn, or other social networks. When you meet face-to-face after corresponding for a while, it feels...
by Ekaterina Walter | Jan 14, 2016 | Social Media
For most aspiring startups, releasing an initial public offering (IPO) on the New York Stock Exchange, NASDAQ, or the S&P 500 is the ultimate fundraising goal. However, traveling these more traditional routes of raising capital isn’t always the most feasible – or...
by Ekaterina Walter | Jan 11, 2016 | Social Media
Without trust there is no leadership. Seems rather simple, doesn’t it? In reality, however, it is not. Very few managers are leaders. The difference between the two? Manager is someone who has people reporting to him. A leader is someone who people will follow, even...
