by Ekaterina Walter | Jan 28, 2014 | Social Media
Social media is changing. Twitter may have started as a male-dominate platform, but a recent study by Beevolve.com found that women now outnumber men on Twitter by 6%, and that women users are more active, tweeting on average more often than men. The subjects they are...
by Ekaterina Walter | Jan 23, 2014 | Social Media
Holidays have always been an important time for brands to engage customers and promote new products. Social media has given companies the opportunity to get creative with their ideas and interact with fans in new ways. Holiday-themed storytelling is a great way of...
by Ekaterina Walter | Jan 21, 2014 | Social Media
It seems that failure tends to be more public than success. Or at least that’s what we perceive it to be. We fret it, we try to avoid it, and we question ourselves every time we have unconventional ideas. But the simple truth is – no great success was ever achieved...
by Ekaterina Walter | Jan 16, 2014 | Social Media
In his book “Start With Why” Simon Sinek says “People don’t buy WHAT you do, they buy WHY you do it.” Finding your “why” before communicating your “what” or your “how” to the world is critical to both business success and your personal growth. If you don’t know your...
by Ekaterina Walter | Jan 9, 2014 | Social Media
Successful celebrities don’t have customers, they have fans. And that is their secret. They don’t aspire to conquer the “biggest share of the market”, they aspire to “ignite the movement and inspire their tribes”. And that is the biggest difference between brands’...
by Ekaterina Walter | Jan 7, 2014 | Social Media
The Nielsen Global Survey of Trust in Advertising polled more than 29,000 Internet respondents in 58 countries to measure consumer sentiment on 19 forms of paid, earned and owned advertising formats. But when I started writing this post about using humor in marketing...
