Building Social Bridges
The Official Blog of Ekaterina Walter
4 Brands That Stole Our Hearts On Valentine’s Day
Valentine’s day is notorious for polarizing feelings of both love and hate. Some plan for weeks for the perfect night while others try their hardest to pretend it doesn’t exist. For advertisers though, the feelings of love are unanimous. And it’s no wonder, with the...
Your Company Is Only As Extraordinary As Your People
There is nothing more powerful than employees’ passion and initiative to make customers happy to spark long-lasting word of mouth about your brand. Your company is truly only as great as the people who embody the mission of your organization, those who go above and...
Unique Experiences – The New Corporate Gift
Holidays is the time of the year when we get an opportunity to show our love for our families, express our gratitude to our employees, and show our appreciation to our business partners. Most of the time we do so through gift-giving. And who doesn’t love gifts, right?...
5 Retailers Who Nailed It This Holiday Season
Winter holiday spending is crucial for retailers, bringing in more than $600 billion in sales revenue in the 2013 season. In order to meet these numbers, retailers pull out all the stops when it comes to holiday marketing. Each brand pools their resources to create...
How To Foster Employee Trust And Growth Through Constructive Feedback
Feedback is one of the most vital stepping stones of our journey to success. Yet, in our minds, the word “feedback” carries a negative connotation. The reason is because most of our experiences with it focus around criticism rather than positive/reinforcing feedback...
The Laws of Brand Storytelling: Win – And Keep – Your Customers’ Hearts And Minds
Ekaterina can deliver a number of tailored talks on the topics of digital transformation, marketing, intrapreneurship, and more.
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The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand
Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg