Building Social Bridges
The Official Blog of Ekaterina Walter
Nike Social Media Story – A Pure Marketing Inspiration
Nike is a company that continues to be an inspiration… not only to me personally but to other marketers who only dream about establishing the level of emotional connection that Nike was able to establish with athletes, fans and the community. Let’s look at how they...
Social Media: Managing Your Corporate Social Identity
Recently I did a webinar with Chris Vary (Weber Shandwick) and Victoria Harres (PRNewswire). The topic was Romancing Your Audience: Managing Corporate Social Identity. Our discussion inspired me to do the blog post on the topic. Think of all the ways your company...
Digital Body Language and 8 Marketing Secrets
I have attended Integrated Marketing Summit in Atlanta this week where I moderated Social Media Best Practices Panel. Below is the summary of the 2 keynotes at the event. Steven Woods, CTO of Eloqua and the author of Digital Body Language In the past marketers were in...
14 Must-See Social Media Infographics
A picture is worth a thousand words, so here goes the list of my favorite social media infographics… 1. World Map of Social Networks (source) 2. Age Distribution on Social Networks (source) 3. Facebook Factbook (source) 4. Twitter Territory (source) 5. Twitter Stats...
How to Stimulate Buzz Around Your Brand
In my previous post I’ve shared with you pearls of wisdom from Emanuel Rosen – author of “The Anatomy of Buzz” (2000) and “The Anatomy of Buzz Revisited” (2009) – about Word of Mouth (WOM) and why it’s important. In this post I’ll summarize his advice on HOW TO...
The Laws of Brand Storytelling: Win – And Keep – Your Customers’ Hearts And Minds
Ekaterina can deliver a number of tailored talks on the topics of digital transformation, marketing, intrapreneurship, and more.
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The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand
Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg