Building Social Bridges
The Official Blog of Ekaterina Walter
Foursquare and BART Partnership: Case Study
Foursquare is sure addictive. And businesses are paying attention (small and large). Some are still wondering where the value lies and some are embracing the possibilities. The latter are seeing some great returns too. There are multiple examples of small businesses...
DOs and DON’Ts of Mobile Strategy
Yesterday I attended one of the Web 2.0 sessions which I quite enjoyed. Speaker – Jason Grigsby with Cloud Four. Topic – “Get me a Mobile Strategy or You are Fired”. Below is a snackable summary of his talk. “Mobile. It’s on everybody’s lips, but no one knows what to...
8 Social Media Myths
While presenting on multiple social media topics at conferences and events, I hear the same key misconceptions about social media brought up over and over again. Below is the list of my ‘favorite’ ones. Pardon all the exclamation marks… Social Media is free. I cringe...
How to Add Facebook’s “LIKE” Button to Your Blog Post
If you want to add Facebook’s new “Like” button to your blog post (just like the one I have added above), follow these steps: 1. Go to Facebook’s Social Plugin page, type in your URL to like and click Get Code. Below are the default setting that I have left in place....
Nike Social Media Story – A Pure Marketing Inspiration
Nike is a company that continues to be an inspiration… not only to me personally but to other marketers who only dream about establishing the level of emotional connection that Nike was able to establish with athletes, fans and the community. Let’s look at how they...
The Laws of Brand Storytelling: Win – And Keep – Your Customers’ Hearts And Minds
Ekaterina can deliver a number of tailored talks on the topics of digital transformation, marketing, intrapreneurship, and more.
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The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand
Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg