Building Social Bridges
The Official Blog of Ekaterina Walter
Who Owns Social Media within Organizations?
Originally published in AdWeek Who should own social media? It’s a question asked by a lot of organizations. I’ve heard of two schools of thought: One says social media “belongs” to the employees. The other says it belongs to the PR department or another team that...
Book Buzz: Networking – How to Become a Connector
“There is no such thing as a “self-made” man. We are made up of thousands of others. Everyone who has ever done a kind deed for us, or spoken one word of encouragement to us, has entered into the make-up of our character and of our thoughts, as well as our success.”...
LinkedIn New Social Features
LinkedIn is one of my favorite social networks. For a number of reasons. It is my personal and professional rolodex. I belong to a number of groups where I can not only tap into the expertise of others, but share my own. It is a platform that allows me to not only...
Key Facebook Statistics Every Marketer Should Know
As the social media strategist responsible for social networking strategy for my company, I try to stay on top of the latest trends and developments in social networking landscape. I also happen to love data. I’ve been collecting data on Facebook usage, demographics,...
How Intel Does Social Media
I’ve been recently interviewed by Tonya Hall on her Radio Show about Intel’s Social Media efforts. We have talked about how we are organized, what we have learned, and what are the important things to remember when you embark on this fun and challenging journey....
The Laws of Brand Storytelling: Win – And Keep – Your Customers’ Hearts And Minds
Ekaterina can deliver a number of tailored talks on the topics of digital transformation, marketing, intrapreneurship, and more.
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The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand
Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg