Building Social Bridges
The Official Blog of Ekaterina Walter
Facebook Launches “Places”
It’s official! Tomorrow Facebook is launching Facebook “Places” – a geo-location service that will allow users to broadcast their location, see where their friends are, and search places. Here are the snippets from tonight’s livecast from Facebook’s headquarters in...
Key Takeaways from BlogHer Business
I have attended BlogHer Business where I participated on the panel discussing effective Facebook and Twitter strategies. Below are my key takeaways from the event. 80% of women are decision-makers in their households Data from BlogHer research in partnership with...
The Inside Scoop on How Intel Manages Its Facebook Page
Last month I’ve been interviewed by Mike Stelzner, the executive editor of Social Media Examiner. Among other questions around how Intel does social media, Mike asked me about my experience with managing Intel’s Facebook page and engaging with our fans. Below are the...
Book Buzz: How to Become a Better Listener
The greatest compliment that was ever paid me was when one asked me what I thought, and attended to my answer Henry David Thoreau You may have already noticed that there are not a lot of people out there who you would call “great listeners.” I can’t say I myself...
Who Owns Social Media within Organizations?
Originally published in AdWeek Who should own social media? It’s a question asked by a lot of organizations. I’ve heard of two schools of thought: One says social media “belongs” to the employees. The other says it belongs to the PR department or another team that...
The Laws of Brand Storytelling: Win – And Keep – Your Customers’ Hearts And Minds
Ekaterina can deliver a number of tailored talks on the topics of digital transformation, marketing, intrapreneurship, and more.
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The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand
Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg