Building Social Bridges
The Official Blog of Ekaterina Walter
New Twitter Web Interface – Is It a Big Deal?
With over 145 million users, 370,000 new sign-ups a day and 90 million tweets sent out a day, Twitter is becoming a critical platform for sharing information. (FYI – this data is coming straight from Twitter) Last night I was watching Twitter’s live announced new web...
Is Apple’s Ping New Facebook Competitor?
Last week Apple announced Ping – “social network that’s all about music.” According to Steve Jobs “it’s Facebook meets Twitter meets iTunes.” Basically Ping is a social network where users can follow their friends and their favorite artists. They can also post photos,...
Tailored communities give Intel a social-media boost
Originally published in SmartBlog on Social Media Emily Molitor from SmartBrief interviewed me recently about Intel’s presence on social networks. Why has Intel made such a point to engage across various social-media platforms? You go where your customers are. We have...
How to Pitch Social Media to Your Boss
Originally published in Social Media Examiner Conversations are happening online with or without you. This is one of the most frequently used social media sayings. If you’re engaging with social media for your company, it’s almost second nature. However, there are...
A Beginner’s Guide to Facebook Insights
Originally published in Mashable You have created a Facebook Fan Page. Now what? I bet these questions come to mind: “Is my page a success?” “Who is engaging with us?” “Is our engagement effective?” “Does our content strategy work?” The Facebook Insights dashboard...
The Laws of Brand Storytelling: Win – And Keep – Your Customers’ Hearts And Minds
Ekaterina can deliver a number of tailored talks on the topics of digital transformation, marketing, intrapreneurship, and more.
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The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand
Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg