Building Social Bridges
The Official Blog of Ekaterina Walter
The Art of Storytelling
“The universe is made of stories, not of atoms.” Muriel Rukeyser, poet While at the WOMMA Summit, I’ve attended a keynote presented by Kitchen Sisters (Davia Nelson and Nikki Silva). Kitchen Sisters are masters of storytelling. They have talked to us about the art of...
Pearls of Wisdom from WOMMA Summit ’10
Recently I attended and spoke at WOMMA Summit 2010 (Word of Mouth Marketing Association). Tops down and without the doubt one of the BEST social media events I’ve been to (and I have been to lots of them). Next year if you are deciding which events to prioritize, I...
20 Ways Socially Savvy Businesses Are Using Twitter
In his book “Engage” Brian Solis talks about how savvy businesses use Twitter. 1. Special Offers We live in the society that is as distracted as it is informed. The trick here is to consisely introduce the value up front. If the offer is compelling and affiliated with...
Twitter’s New Promoted Accounts – Good Opportunity For Brands?
Twitter has been hard at work recently in finding different ways of earning advertising money and the latest attempt comes in the form of Promoted Accounts. Already, the site offered visibility to brands through Promoted Trends and Promoted Tweets, and now promoted...
Facebook Launches Page Browser
Today, Facebook officially launched a Page Browser that suggests Facebook Fan Pages to users based on their interests, with an interface that allows users to filter by category. Suggestions are tailored based on pages users have previously ‘Liked’. Following a new...
The Laws of Brand Storytelling: Win – And Keep – Your Customers’ Hearts And Minds
Ekaterina can deliver a number of tailored talks on the topics of digital transformation, marketing, intrapreneurship, and more.
Book Now!
The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand
Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg