Building Social Bridges
The Official Blog of Ekaterina Walter
Facebook ‘Like-Gating’ – The Latest Hot Trend. But Is It Effective?
Want to get exclusive content on our brand Facebook page? ‘Like’ us! Want to participate in our fun new contest? ‘Like’ us! Want to take advantage of the discount? ‘Like’ us! This is the new hot tactic utilized by marketers nowadays to get their fan count up. They are...
How to Respond to Facebook Attacks
Whether it’s a full-blown page takeover by an environmental organization or multiple posts by a disgruntled customer, none of the brands are immune from people freely speaking their mind and bringing that dialogue to brands’ Facebook pages. There is a natural fear of...
Will Location-Based Services Ever Go Mainstream? – Opportunities Beyond the Location Checkin
Originally published in Fast Company Location-based social networks are the current darling of social media. They are getting a lot of media attention and a lot of businesses, large and small, are experimenting with incorporating these services into their marketing...
The Future of Marketing: 60 visionaries in 60 minutes
Last month I have attended (and participated in) the Future of Marketing virtual conference. Format: 60 speakers in 60 minutes. Key takeaways from the conference are below (please note that some of the statements below are paraphrased): Brands need to start looking at...
Build Movements, Not Campaigns!
“Hurry! Get me going on Facebook and Twitter. We have to get social, now!” How many times have you heard that from your company campaign teams or business units? I bet not once. Well, you are going about it all wrong. According to the authors of “Brains on Fire”– my...
The Laws of Brand Storytelling: Win – And Keep – Your Customers’ Hearts And Minds
Ekaterina can deliver a number of tailored talks on the topics of digital transformation, marketing, intrapreneurship, and more.
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The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand
Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg