Building Social Bridges

Whether it’s a full-blown page takeover by an environmental organization or multiple posts by a disgruntled customer, none of the brands are immune from people freely speaking their mind and bringing that dialogue to brands’ Facebook pages. There is a natural fear of...

Originally published in Fast Company Location-based social networks are the current darling of social media. They are getting a lot of media attention and a lot of businesses, large and small, are experimenting with incorporating these services into their marketing...

Last month I have attended (and participated in) the Future of Marketing virtual conference. Format: 60 speakers in 60 minutes. Key takeaways from the conference are below (please note that some of the statements below are paraphrased): Brands need to start looking at...

 “Hurry! Get me going on Facebook and Twitter. We have to get social, now!” How many times have you heard that from your company campaign teams or business units? I bet not once. Well, you are going about it all wrong. According to the authors of “Brains on Fire”– my...

In his recent report Career Path of the Social Media Strategist Jeremiah Owyang outlinedthe challenges social strategists face with: Lack of education about social media across the company Providing ROI is difficult beyond the engagement metrics Serving the entire...