Building Social Bridges
The Official Blog of Ekaterina Walter
Defining Your American Dream
Today I spoke at TEDx and shared my experiences as an immigrant. I shared my American Dream. It has always been odd to me that some people who were born in the US laugh when I use the expression “American dream”, as though it is antiquated or fictitious. But to me,...
The Public Face: Top 5 Executives in Social Media
For certain companies, their identity has always been bound up with the personality of their chief executive: you think of Microsoft and you think of Bill Gates; Apple and Steve Jobs; Facebook and Mark Zuckerberg. But for some CEOs, social media has enabled them to...
S.O.C.I.A.L. M.E.D.I.A. – The Right Approach to Digital Relationship-Building
Creating connections with customers and ultimately building long-term relationships with them through the two-way dialog should be the goal of any business. Social Media helps brands do just that. Done right, social media can be a powerful tool in building social...
Best Tweets from Marketing 2.0 Conference
This year I had an honor to be among speakers at Marketing 2.0 Conference (#M2C) in Paris. I would like to share the pearls of wisdom from the best minds in social media and digital marketing with you, so I compiled the quick list of the best quotes. Nils Andres,...
10 Tips for Posting on Your Brand’s Facebook Page
It is no secret that Facebook is one of the most attractive platforms for brands to have presence on. It has vast reach – out of 1.6 billion Internet users in the world, Facebook’s users comprise a third of those. Over half of them log in daily and spend almost an...
The Laws of Brand Storytelling: Win – And Keep – Your Customers’ Hearts And Minds
Ekaterina can deliver a number of tailored talks on the topics of digital transformation, marketing, intrapreneurship, and more.
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The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand
Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg